Barista since 1995
by Fritz Storm
I have been a barista since 1995 and have a background as the manager of one of Copenhagen’s most recognised cafes, Café Europa, known for its excellent coffee, skilful employees and many awards. Since 2003 I have been running my own consultancy company.

In 2002 I won the World Barista Championship, which gave me a unique opportunity to travel and learn more about coffee production, harvest, selection, blends and trends. For the past years I have worked with coffee connoisseurs from all over the world through companies, restaurants, coffee associations and conferences, and it is a luxury to be able to use this network in my daily work – whether I do consulting or a show.

My goal is to improve the knowledge and quality of coffee making around the world, giving people a coffee experience that perfects the blend and seduces as many senses as possible.

My CV

World Barista Champion 2002 (www.worldbaristachampionship.com)

Professional Baristra Trainer and consultant since 2003
(see training achievements)

Board of directors WBC since 2009

Chairman of WBC Certification committee since 2009

Board member, Speciality Coffee Association of Europe Danish division (www.scae.dk) from 2004 - 2007

Member of Judge Certification Committee WBC since 2004

Certified WBC judge since 2005

- Supervisor for the head-judges at the WBC 2009 in Atlanta
- Judge at the WBC 2008 in Copenhagen
- Judge at the WBC 2007 in Tokyo
- Judge at the WBC 2006 in Berne
- Judge at the WBC 2005 in Seattle
- Judge at the WBC 2004 in Trieste
- Judge at the WBC 2003 in Boston
- Judge at national championships around the world

Lecturer
- University of Coffee in Trieste, Italy, since 2002


Responsible for the Danish Championship 2005 - 2006

Co-organiser of the Danish Championships 2001-2004

Working at Cafe Europa, Copenhagen 1994-2004

- manager from 2000 to 2004


Accountant by profession